Friday, Jul. 23, 2010
It's an audacious blend of eccentricity, artistry and rebellion, changing the general perception of beer, one stuffed animal at a time.
- JAMES WATT,
- of Scottish brewers Brewdog, on the world's strongest beer, "The End of History," which is a record 110 proof and features bottle sleeves made of stuffed animals. Each one costs $770; all 12 bottles were sold within four hours